For the Students of Hindu Vedic Astrology by Dr. A. Shanker

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Corporate Astrology and Effects of Various Planets

Dr. Shanker Adawal (Jyotishaacharya, PHD, MBA)

Corporate Astrology is the concept being developed by me though the signification of certain commodities, rather, every thing is attributed to the Planets by our sages. However, the principles laid down by our sages need to be interpreted with reference to modern times. Corporate astrology is the application of astrological principles to the companies, firms, institutions, organizations etc. It is pertinent to mention that it is on account of planetary forces that certain companies fail miserably and others prosper well. For the study of the company's horoscope, apart from the date the birth-details of the Managing Director and one key person i.e. the whole – time or executive director and one key person i.e. the whole – time or executive director etc. the combined study would enables as to guide the prospects of the company and steps it would take to ensure prosperity.

It may not be possible to dwell at length with reference to all the astrological principle to but and attempt shall be made to tell about the commodities ruled by planets – the companies ruled by the plantes with brief reference to Naskshatra responsible for a particular commodity or product etc.

Connected with corporate astrology, a mention to the recent Solar Eclipse on 24th October, 1995 is inevitable; it has the effect of increasing the cost of ghee, edible oils, oil seeds, wheet (food grains), apples, carrot, tomatoes etc. Refer to my interview on Doordarshan on 19.10.1995 at 12.40PM – Metro channel and news in item in Sunday Observor dated 22.10.1995.

It is known to all that the Sun is the Central gigue and predominates over the entire celestial system. It owns the sings Leo and reles over Nakashatra Kritika, Uttara-phalguni and Uttar-ashada. The Sun represent Gold, Ruby, Pearls (Pearls also gets under the Moon), government's financial schemes, banking business and financial institutions, with association of Mars, all electrical and electronic goods and their manufacture. Since the Sun is EYE apart from the Moon, all optical spectacles glasses business, jeweler and copper ornaments, metals, steel though mainly under Saturn is also attributed to the sun, though mainly attributed to Saturn and mars, Grass, dealings with affairs personal or social (public relations department of the companies would also come under the Sun) Blood red cloth, shores of a river, Red sandal paste or saffron, thick or coarse yard etc.

Leo Born persons ruled by the Sun i.e. those during 23rd July to 23rd August or those whose birth number is 1, 10 and 19 are aristocracies and live with royalty are aristocracies and live with royalty. Normally fortunate and earn from speculation. They earn as investors and nor as brokers. Benefits are drawn a from the transactions in above commodities or the companies dealing with those commodities.

Cotton market is expected to flare up when the Sun and the Mars come into one Nakshtra. This is a principle to be watched and applied.

With reference to modern times, the companies under the domain of the Sun are Ashok Leyland, Premier Padmni, Marut Udhyog, Tata Iron and Steel, Mukund Steel etc. with reference to Sun's Nakshtras, Kritka speak of garlics, sun-flowers, green/red grams and also black (though some attribute to Saturn) and Urand. Uttara-Shada refers to lamfs, bulbs, furnaces, petro chemicals, words blades and also electronics.

Peace loving and security minded planet the Moon owns the Sign Cancer and governs the Nakshatras Rohini, Hasta and Saravna. With regard to commodities and companies, all matters relating to shopping, exports, alcohols, aerated waters, cold drinks (rather all liquids). Salts, silver jewelery, aluminum products, Boat clubs, swimming pool, snow, powdered products, mild perfumes, marine products, conchs, coconuts, stout sugarcane, water tanks whiteness and white things, fishing and fish industry, honey, Umbrella (Rahu also governs Umbrellas) Refind clothes. In addition, Roohini Nakshatra refers to Banana, lemons and sour fruits and food grains Hasta signifies perfumes, camphor, scants, sandal, hand gloves of rubbers and Sravana speak of curds, buttermilk, milk, holy-water say of the sacred River Ganges, betal nuts, chemicals, medicines, cast iron and lead etc.

Cancerian born person are ruled by the Moon i.e. those born between 22nd June to 23rd July and also those born on 2, 11 or 20 will gains from the above commodities or companies dealing with them. These people are very cautiously enterprising people and most of them benefit from long tem investments only. Some of them earn on account of their God-gifted institution and also impulsive trading. Such persons haven been found to be highly connected persons-VIPs. In some of the cases it has been that they earn better while doing business in the name of other persons. In addition, such person must stand informed about the latest market condition Fortunes come to them from exports or overseas connections.

Ups and downs in the market and daily fluctuations in the share market are mainly governed by the Moon and Mercury supported by the bandit of malefic influences of Jupiter who is signification of plenty and prosperity but at the same time responsible for slump or depreciation.

Mars the Universal Lord is also pervasive in various matters concerning the corporate sector. Mars owns Aries and Scorpio and rules over Nakshatra Mrigsara, Chita and Dhanishtha. Steal, motors rails etc. get to Mars. Elaborating the filed of Mars in the corporate sector, it is stated that it signifies, iron, steel, electricity (all products connected with electronics), furnaces, Burning, gas, tobacco, cigarettes, petro-chemicals, metals, copper cement (thought also under Saturn), stones/tiles Marbles, Dynamites, Explosive, Bombs and Missiles, Radiators, Welding machines and connected works, carpentry (wooden work). Detergents, Plastic Processing. The Nakshatras of Mars add and say : Mrigsara signify quadrupeds, Teeth Hormy animals. Stag Skins, Arms for hunting, Arrows and Bows, Guns and spears. Chritra refers to precious and semi-precious metals including old ornaments, luxury articles and auto-accessories, vehicles, shops\Cinemas, Textiles Industries. Dhanishta refers to Iron, Gold, Wheat, Industry, Mills, Factories, Safe\ Vaults etc.

Aries born i.e. between 21st March to 20th April, and Scorpio born between 24th October to 22nd November stand to gain form the above commodities inducing the companies dealing with above commodities. Similarity person born 3,9,12,18,27 are benefited from the above companies\firms. However it is found that Ariens are hasty whereas the scorpions are steady it is found that Ariens are hasty whereas the scorpions are steady. At the same time Ariens are hasty whereas the scorpions are more mature and have patience for long tem investments and consequently gain more.

Shares of the following companies come under Mars: Bharat Petrolium, Indian Aluminium, Atul Products, Cochin Refinery, Gujrat Fertilizers, India Cement, Alembic Chemicals.

The planet of Wings and Lord of trading activity, Mercury owns Gemini and Virgo and rules Nakshatra Ashlesh, Jashthay and Revil. Broadly, the Mercury rules over Silver, Pearls (Pearl also come under the Sun and The Moon), Emaralds, vegetables.

Horses (though fall underAswini) and also horse-trading (race courses), Construction of Places, Vedanta system of philosophy, Doctor/Medical practitioner, Theatres for dances and laughing (jokers), Mixtures of various substance (compounds), Birds and trading in birds, gardens/nurseries,

Nakshtras of Mercurry indicate more things relevant for the corporate sector. Aslesha indicate pure silver, mercury (quick silver, sugar candy, green greases, juicy vegetables, water-animals) water as snakes; crab etc, though they also come under Scorpio. Jeyshth refer to inflammable oile, chemical, googol, and Revti takes into accounts coconuts, betel, dispensary, films and film actors, books, library, schools etc.

Persons between 22nd May to 21st June (Gemini) and born between 24th August to 23rs September (Virgo) gain from above fields. Persons with date of birth ad 5, 14, 23 also get benefited. Actually this is a class of purely intellectuals like business magnetism shattered accountants, brokers, financers, money lenders etc. Most of these persons benefit from share market. Gemini's though double minded are great entrepreneurs but Virgoans are wisest investors and business counselors including Masters of Business Administration. Apart from the above fields, these corporate men gain from financing, leasing, insurance, computer machines, pharmaceuticals and toy industry, transport and communication, brokerage, clubs/casinos, gambling's, publication, printery, etx.

Mercury rules leasing and financing companies, banks mutual schemes, Zenith Computers, Vem Organic, Sandoz Pharma, Tata Chemicals and similar companies.

Jupiter owns Saggitarius and Pisces in the Zodiac, Nakshatras ruled by Jupiter are Purnavasu, Visakha and Poorvabhadrapad. In general Jupiter rules ever share-market, Zine, tin, topaz, steel, chocolates, paper, stationary, printing, bookshop, newspapers, banking financing, trusts and other charitable institutions, hospitals, aluminum, gold, capital estate, educational institutions, i.e. schools and colleges, public service, of the Managing Director/Chairman of the company) soft and pleasant stones, according to Nakshatras of Jupiter, Punavasu also signify fold and silver, jowar, cloth, book, pens, stationery, TVs, dancers etc and skin of trees, medicines, sweets, ghee, coins, wines, inns, hotels etc.

Persons born between 23rd November to 31st December (Saggitarians) and Persons born between 20th February to 20th March (Pisceans) and Person born on 3, 12 and 21st can prosper from the long term investments and long-term financial schemes., Pisceans should be careful because rich dividends may not come on account of Saturn but Saggitarians can reap good income as even Rahu can bring unexpected results.

Jupiterians can gain from shares of paper and pulp industry trees processing, Tata Tea, Raymond Woolen, companies dealing in edible oils i.e. Amrit Vanaspati etc. companies engaged in food processing i.e. Godrej Foods etc.

I say something more about Jupiter. If Jupiter aspects the Sun immediately on its entry into another sing, the slump in the markets of cotton and oil seeds cannot be rules out. There is over recession whenever the Saturn is in opposition of Jupiter. Thursday ruled by Jupiter has also a say in the matter – there will be a fall in general in share and commodity markets when there are five Thursdays in the Indian month.


Venus is the planet of luxurious goods including highly sophisticated good. Venus  owns Taurus and Libra and rules over Bhani Poorva-Falguni and Poorva-ashada. In general Venus, form corporate astrological point of view, stand for copper, silk, cosmetics, high-class cloth inducing silk, soaps/ cosmetics/ beauty parlors, all types of decorations, foods and hotels, conned goods, real and imitation Jewelery, film, industry, pornography and music, all fancy items, fashion shows diamond. White colors also go to the Venus apart from pleasant musical instruments. The Nakshtras of Venus add to the above items, Bharni is for Chilies, medicine, hair oil etc. Poorva Falguni signifies wood, shining silk, jowar, sliver and gold, royal dress etc. Poorva-ashad signify Sandal, gold, diamond, rose water, perfumes, ice ghee etc.

Taureans (born between 21st April to 21st May) and Liberans (born between 24th September to 23rd October) and those born on 6, 15 and 24 would gain and an commercially minded. Taureans are security-minded but are luck to get easy money sometimes with out much efforts. Liberans have to work hard.

Following companies and their shares prove gainful to Liberans and Taureans:

Company's engaed in fine tetiles-Bombay Rayon, Bhilwara Suitings, Gwalior Rayon, Videocon etc.

Cosmo-Films, hotel companies, Colgate Palmoliga etc.

The planet of destiny had also a major role to play in the development of corporate infra-structures. Saturn owns two signs Capricorn and Aquirius and rules Pusphya, Anuradha and Uttra-bhadraped. From commercial point of view i.e. corporate sector, Saturn in general stand for coal mines, lead, chemicals, steel plants, iron compressor's, pumps, all types of  machines, timber woods, bricks and cement, land and agricultural lands, hardware items, automobiles accessories (also in the domain of the Sun), titles/marbles, Nakshatra of Saturn add to these items: Pusphya Stand for ghee and gold, turmeric, rice, salt, butter, banana, rice, grams, jowar, coconut, ground nuts, chemicals specially connected with earth etc. Uttara-bhadra speak of drugs, strong wines, vicious drinks, tobacco stones, boots, leather, sugar canes etc.

Capricoms (born between 22nd December to 20th January) and Aqurians (born 21st January to 19th February) and also those born on 8, 17 or 26 of any month gains from above fields Capricornians are basically hard-working and need security of life. On the other hand Aqurians are fast, speculative and moderately enterprising. Rash speculation ends in enormous losses at times. Trading in shares is not advised not to do any risky trading/deals in the market specially for those who are born on 8, 17 or 26. MUST NOT BE SPECULATING IN ANY MARKET. Only long term investments are helpful. Patience is the key to success for them and they get amply awarded from slow moving projects.

The beneficial companies for these people are Steel Companies Say Tata, Mukund etc. Bajaj Electricals, Escorts Tractors etc in addition, we may name Kinetic Honda, Metal Box, Rathi Ispat etc.

Solar ingress on Saturday results in good rise in the markets of cotton and oil seeds, Similarly, Saturn with Mars aspecting the Sun may flare up the said market.

For want of time, I am not referring to Rahu and Ketu. But the effects have to be reduced from their placement, association, connection and aspect etc. keeping in mind the proverb 'Shani Vat Rahu Kuja Vat Ketu' i.e. Rahu is Saturn and Ketu is Mars.

Shanker Adawal

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